{"id":1438,"date":"2016-01-11T15:00:34","date_gmt":"2016-01-11T14:00:34","guid":{"rendered":"http:\/\/100mostow.pl\/en\/?page_id=1438"},"modified":"2020-04-22T09:44:13","modified_gmt":"2020-04-22T07:44:13","slug":"salamander-brand","status":"publish","type":"page","link":"http:\/\/100mostow.pl\/en\/salamander-brand\/","title":{"rendered":"The SALAMANDER brand"},"content":{"rendered":"

SALAMANDER\u00a0\u2013 the brand stands for the power of meeting over beer. It is the of friendship and respect. The name goes back to a tradition established in early 19th century in Wroc\u0142aw. Salamander is the alternative to mass beer, which, promoted in a childish manner, depreciates beer value.<\/strong><\/p>\n

SALAMANDER is a beer drinking tradition practised till this day among German student university corporations during various celebrations. The tradition goes back to the first decades of the 19th century when it was established, and then popularised, among student communities in Wroc\u0142aw and Halle.<\/p>\n

The Salamander toast is a way of showing respect to one of the persons at a table. The ritual involved no words. The toast itself symbolized friendship and loyalty. In ancient times friendship went through the trial by fire, while Salamander was considered its god. It was believed that Salamander was born in fire, which in turn had a cleansing power. What alcohol symbolized was precisely that purgative force.<\/strong><\/p>\n

There are many interpretations of what Salamander is. On top of the described one, there is also the ritual of paying tribute to gods by means of alcohol. Some others believe that the word Salamander does not refer to any ancient creature but is a mere word play (abbreviations) that stands for the feeling of community and respect.<\/p>\n

This is what the historical ritual looked like: at the word of command, the guests stood up holding their beer jars and drank it to the bottom in one go at a given pace (countdown: 1 \u2013 2 \u2013 3). Next, they would sit down shuffling their jars against the table. The honoured person would then thank for the toast and drink their beer in one go as well. That was followed by everybody singing a traditional song together. During one gathering the Salamander toast would take place no more than once which made it even more special for the honoured person. Initially, the toast was proposed with a shot of vodka (brandy) but it was replaced with beer as early as in the 1830s.<\/p>\n

As craft brewery, we focus on what\u2019s most important in relationships: friendship and respect. Salamander also means positive attitude. There is no better way of getting to know each other than having a good beer together. The SALAMANDER brand celebrates quality meetings. It slows our life down, releases tensions and shows us how to be more open-minded.<\/p>\n